SWOT ANALYSIS FOR BUSINESSES

A SWOT Analysis can help you see business from a different perspective. Finance professionals should be involved in the reality to experience business, being able to share new insights and take actions that will drive business improvements. This enables you to find solutions to problems and decide the best course of action. This will help you think in a new way.

Here's an example of a SWOT Analysis of a fintech company.

STRENGTHS:
• Maintaining the company's brand: Consistently providing good and quality services and ensuring the customer's information is protected.
• Technology and skills: Consistently updating their technology and skills to remove barriers customers face with the standard banking system.

WEAKNESSES:
• Lack of funding
• Lack of sufficient data protection.

OPPORTUNITIES:
•Customers loyalty
•Easy entry of blockchain into the financial market.
•Development of a better payment system supported by the government.

THREATS:
•High debt profile and excessive borrowing.
•Low means of funding
•Unfavorable government rules.